Global Digital Marketing Spending Market Share, Analysis and Overview 2016-2020: Hexa Reports

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Global Digital Marketing Spending Market Share, Size,
Emerging Trends, Global Insights, Analysis, Overview and
Forecasts 2016-2020
The global digital marketing spending market is expected to grow at a CAGR of 9% in the forecast period
of (2016-2020). It is the fastest growing marketing technique. Most of this market growth can be
attributed to rapid digitalization trends.
A rapid increase in the use of smartphones and cheap internet services are expected to contribute to the
propelling of the market growth. Many companies plan to spend nearly 80% of their advertizing
expenditure on digital marketing.
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Digital marketing helps track and monitor the results of the spending on the efforts taken for digital
marketing. This type of marketing allows the product or business to go global. The company can also
view their customer’s response to their marketing campaigning in real-time. These qualities are
expected to drive market growth in the coming years.
Leading digital marketing platforms comprise of Google, Facebook, Twitter, YouTube, and LinkedIn.
Every minute, approximately 185 million e-mails are sent, more than 505,000 comments and 701,000
status updates are posted on Facebook, over 655,000 search queries are raised per minute on Google,
nearly 725 videos are posted on YouTube, and around 75,000 tweets are tweeted globally.
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Customer engagement is much higher in digital market campaigns as opposed to marketing strategies.
Therefore, many marketers are rapidly adopting this type of marketing in their enterprises.
Data fraud and cyber crimes can hamper market growth in the coming years. However, cloud security
and premium security services can keep secure the customer and the company. The market is split into
types and geographies.
On the basis of types, the digital marketing spending market is segmented into search ads display ads,
email marketing, search ads, and display ads. Search ads segment held total market shares exceeding
35%, in 2015. It is expected to retain being the largest market segment during the forecast period.
Asia Pacific, Americas, Europe, and the Middle East & Africa (MEA) are the regional segmentations.
Americas is likely to be accountable for over 45% of total market shares till 2020. Brands have a greater
chance of capitalizing through advertisements due to the availability of a larger target audience.
Key global competitors in digital marketing spending market are Johnson & Johnson, AT&T, P&G,
L’Oreal, and General Motors.
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Table Of Content
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Base year
- Vendor segmentation
- Numerical figures
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
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PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by type
- Global digital marketing spending market by type
- Global digital marketing spending market by search ads
- Global digital marketing spending market by display ads
- Global digital marketing spending by social media
- Global digital marketing spending by e-mail marketing
- Market attractiveness of digital marketing spending by type
PART 07: Market segmentation by device
- Global digital marketing spending market by device
- Global digital marketing spending market by desktop computers
- Global digital marketing spending market by mobile devices
PART 08: Geographical segmentation
- Segmentation of global digital marketing spending market by geography
- Digital marketing spending market in Americas
- Digital marketing spending market in EMEA
- Digital marketing spending market in APAC
- Market attractiveness of digital marketing spending by geography
PART 09: Key leading countries
- Key leading countries of global digital marketing spending market
PART 10: Market drivers
- Global digital transformation
- Increased credibility
- Higher accessibility
- Growing proliferation of digital marketing software
- Growth in online video viewership
- Growth in real-time bidding
- Increased popularity of social media inventory
PART 11: Impact of drivers
PART 12: Market challenges
- No short-term ROI
- Prone to cyber crimes
- Requirement of skilled workforce
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- Lack of efficient data management
- Barriers to adopting digital marketing solutions among SMEs
- Lack of proper coordinated marketing strategy
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Dominance of mobile devices
- Advanced targeting options
- Marketing automation
- New payment methods
- Growing demand for digital marketing solutions in developing countries
PART 15: Vendor landscape
- Competitive scenario
- Summary of key figures
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio
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About Us:
Hexa Reports is a market research and consulting organization, offering industry reports, custom
research and consulting services to a host of key industries across the globe. We offer comprehensive
business intelligence in the form of industry reports which help our clients obtain clarity about their
business environment and enable them to undertake strategic growth initiatives.
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The global digital marketing spending market is expected to grow at a CAGR of 9% in the forecast period of (2016-2020). It is the fastest growing marketing technique. Most of this market growth can be attributed to rapid digitalization trends.