The World Cup of Online Shopping How wins and losses impact shopping activity in different countries 3 (1) 1.7% 8.4% 0.2% Number of transactions the day after the game 2 (1) 2 0 4 (0) 12% 5% 7 35% 11% 42% 17% 22% 1 96% 4.5% 0 1 30% 34% 0 94% 16% 1 51% 3 (0) 1 0 2 19% 9.8% 1 2 2 4.4% Total sales the day after the game 2 0.4% 3% 13% 19% 10% 4.7% 4.7% 21% 5.8% 16% 3 (1) 2 (0) 4 (0) 22% 8% 43% 5 (1) 22% 3.2% 1 37% 0 1 0 1 21% 6.0% 3.5% 7.0% 2 1 THe highlight reel +75% average increase in transactions across German retailers a day after victories +13% +29% more transactions carried out by the French after a win compared to a loss more spend in Argentina on average a day after winning matches but 8% less after the loss in the final +36% -7% -17% drop in online spending in the US as Americans recover from World Cup elimination drop in Brazilian spending after crushing 7-1 loss to Germany compared to an average 9% increase after winning -51% decrease in spend in Mexico after losing their round of 16 match increase in transactions after victories of European countries compared to only 10% increase in Latin America +10% Methodology: The data analyzed for this report encompassed a total of over 500 million unique users who made over 10 million online purchases on more than 200 eCommerce sites from June 15 to July 14, 2014. Each country covered in the study was examined separately, while a comparison was made between the day after a game and the average of the corresponding days two weeks back. www.mythings.com / info@mythings.com +10% Increase in transactions after loss in European countries compared to 9% drop after loss in Latin America -9%
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