Solar PV Market Trends: Drivers and Growth Opportunities

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Solar PV Market - Industry Analysis, Size, Share, Growth, Trends
and Forecast to 2020 | Hexa Research
“Rapidly increasing use of renewable energy systems
for commercial and residential applications coupled
with low costs and efficiency of these systems are
the major factors driving the global solar PV
market.”
As per the findings of a study conducted by Hexa Research, the total worldwide Solar PV (photovoltaic) installed
capacity for 2020 will be more than 480GW. Key factors contributing to growth are higher global emphasis on
clean energy production coupled with governmental support in the form of beneficial policies for development
of Solar PV Market. Sunbelt countries will particularly gain from regulations like Feed in Tariff which is a
preferential rate program.
Hexa Research foresees falling prices of energy generated using Solar PV in future, chiefly due to huge increase
in capacity, especially in China. The global Solar PV market demands that companies employ innovation and
differentiation strategies as a way to grow. Alliances and partnerships are crucial for gaining competitive edge.
Non-residential applications of Solar PV are likely to grow at a CAGR higher than 19% from 2013 to 2020 owing
to substitution of conventional energy forms by solar energy in Sunbelt regions. Hexa Research observed that
Utility Solar PV, with more than 44% share in the total installed capacity, was the biggest end use segment in
the global Solar PV market in 2012. The study forecasts that this segment will experience fastest growth in
coming years.
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Countries like Germany, France, and Spain, among others led to Europe hosting the largest capacity of Solar PV
i.e. more than 68GW, in 2012. However, in future, most demand will be generated from rapidly developing Asia
Pacific markets like China, India, Taiwan, etc. China, with factors like low raw material costs and supportive
regulations will experience exponential growth at CAGR of more than 34.5% from 2013 to 2020. Lower than
expected development of Solar PV in high-potential nations like Brazil and Chile in Latin America and Saudi
Arabia in the Middle East may hinder market growth.
Key operators in the global Solar PV industry are Yingli Green Energy from China and First Solar from US. Other
notable participants are Trina Solar, Sharp, REC, etc.
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Table of Content of Solar PV Market
Chapter 1 Executive Summary
1.1 Solar PV - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Solar PV Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 Solar PV Market Dynamics
2.4 Key Opportunities Prioritized
2.5 Industry Analysis - Porter's
2.6 Solar PV - Company Market Share Analysis
2.7 Solar PV - PESTEL Analysis
Chapter 3 Solar PV End User Outlook
3.1 Residential
3.2 Non Residential
3.3 Utility
Chapter 4 Solar PV Regional Outlook
4.1 North America
4.2 Latin America
4.3 Europe
4.4 China
4.5 Asia Pacific
4.6 RoW
Chapter 5 Solar PV - Competitive landscape
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5.1 Tianwei New Energy (China)
5.1.1 Company Overview
5.1.2 Financial Performance
5.1.3 Product Benchmarking
5.1.4 Strategic Initiatives
5.2 ReneSola (China)
5.2.1 Company Overview
5.2.2 Financial Performance
5.2.3 Product Benchmarking
5.2.4 Strategic Initiatives
5.3 Kyocera (Japan)
5.3.1 Company Overview
5.3.2 Financial Performance
5.3.3 Product Benchmarking
5.3.4 Strategic Initiatives
5.4 Hanwha-SolarOne (China)
5.4.1 Company Overview
5.4.2 Financial Performance
5.4.3 Product Benchmarking
5.4.4 Strategic Initiatives
5.5 REC (Norway)
5.5.1 Company Overview
5.5.2 Financial Performance
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5.5.3 Product Benchmarking
5.5.4 Strategic Initiatives
5.6 Hareon Solar (China)
5.6.1 Company Overview
5.6.2 Financial Performance
5.6.3 Product Benchmarking
5.6.4 Strategic Initiatives
5.7 Jinko Solar (China)
5.7.1 Company Overview
5.7.2 Financial Performance
5.7.3 Product Benchmarking
5.7.4 Strategic Initiatives
5.8 JA Solar (China)
5.8.1 Company Overview
5.8.2 Financial Performance
5.8.3 Product Benchmarking
5.8.4 Strategic Initiatives
5.9 First Solar (USA)
5.9.1 Company Overview
5.9.2 Financial Performance
5.9.3 Product Benchmarking
5.9.4 Strategic Initiatives
5.10 Suntech Power (China)
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5.10.1 Company Overview
5.10.2 Financial Performance
5.10.3 Product Benchmarking
5.10.4 Strategic Initiatives
5.11 Canadian Solar (Canada)
5.11.1 Company Overview
5.11.2 Financial Performance
5.11.3 Product Benchmarking
5.11.4 Strategic Initiatives
5.12 Trina Solar (China)
5.12.1 Company Overview
5.12.2 Financial Performance
5.12.3 Product Benchmarking
5.12.4 Strategic Initiatives
5.13 Sharp (Japan)
5.13.1 Company Overview
5.13.2 Financial Performance
5.13.3 Product Benchmarking
5.13.4 Strategic Initiatives
5.14 SunPower (USA)
5.14.1 Company Overview
5.14.2 Financial Performance
5.14.3 Product Benchmarking
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5.14.4 Strategic Initiatives
5.15 Yingli Green Energy (China)
5.15.1 Company Overview
5.15.2 Financial Performance
5.15.3 Product Benchmarking
5.15.4 Strategic Initiatives
Chapter 6 Methodology and Scope
6.1 Research Methodology
6.2 Research Scope & Assumption
6.3 List of Data Sources
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Hexa Research is a market research and consulting organization, offering industry reports, custom research and
consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in
the form of industry reports which help our clients obtain clarity about their business environment and enable
them to undertake strategic growth initiatives.
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The rapidly increasing use of renewable energy systems for commercial and residential applications coupled with low costs and efficiency of these systems are the major factors driving the global solar PV market.