Asia Pacific Instant Coffee Market

Asia Pacific Instant Coffee Market Growth at CAGR of 6.1%, 2016-2021 - Latest
Challenges and Trends
Asia Pacific Instant Coffee Market was worth USD 4.64 billion in 2016 and estimated to
be growing at a CAGR of 6.1%, to reach USD 6.24 billion by 2021. Instant coffee is the
soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although
fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally
because it is easier and quicker to make.
Instant coffee has extended popularity in the market specifically due to the expediency that
it provides to the drinkers on different scales. This beverage is recognized to offer
consumers an advantage in terms of time since the preparation of instant coffee is faster
and easier, when likened to regular coffee.
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The growth of the Asia-Pacific Instant Coffee Market is mainly driven by factors including
the increasing popularity in the market specifically due to the convenience provided to the
drinkers on different scales, the availability of instant coffee across different channels, and
the moderate price of consumption coupled with the decline in demand for aerated drinks in
the global market. However, the required market penetration and the averseness to coffee
propagated by a part of the populace are some of the restraints faced by the market.
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Market Segmentation
Packaging Type
Introduction
Jars
Sachets
Distribution Channel
Introduction
B2B
Hotels
Restaurants
Others
Retail
Online Channels
Offline Channels
By Coffee Type
Introduction
Spray Dried
Freeze Dried
The Asia-Pacific Instant Coffee market is segmented on the basis of distribution channels
and packaging type. On the basis of distribution channel instant coffee categorized into:
B2B and retail stores. The B2B segment is further bifurcated into hotels, and restaurants,
among others and the retail segment is bifurcated into online and offline channels. The
offline channel is further segmented into departmental stores and supermarkets &
hypermarkets among others. Based on packaging type, the instant coffee market has been
segmented into jars and sachets.
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The Asia-Pacific region is geographically segmented into China, India, Japan, South Korea,
and Australia. Asia-Pacific is predicted to grow with the highest CAGR during the forecast
period. Factors such as growing white collar populace and rising awareness coupled with
the rapid growth in distribution channels are anticipated to lead the growth of the market in
this region.
The leading strategy in the Asia-Pacific Market is to acquire and expand in the locales. The
major players operating in the Asia-Pacific fruit and vegetable ingredient industry include
Nestle S.A. (Vevey, Switzerland), Starbucks Corporation. (Seattle, Washington, U.S),
Jacobs Douwe Egberts (DK Amsterdam,Netherlands), Strauss Group Ltd. (Petah Tikva,
Israel), Matthew Algie& Company Ltd (London, U.K), The Kraft Heinz Company (Illinois,
U.S.), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg,Germany),
Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc. (London, U.K.) among others.
Scope of the Report:
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Regional and country-level analysis and forecasts of the study market; providing Insights on
the major countries/regions in which this industry is blooming and to also identify the
regions that are still untapped
Segment-level analysis in terms of type and distribution channel along with market size
forecasts and estimations to detect key areas of industry growth in detail
Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market
and their impact on shifting market dynamics
Study of the effect of exogenous and endogenous factors that affect the Regional market;
which includes broadly demographic, economics, and political, among other macroenvironmental factors presented in an extensive PESTLE Analysis
Study the micro environment factors that determine the overall profitability of an Industry,
using Porter’s five forces analysis for analysing the level of competition and business
strategy development
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A comprehensive list of key market players along with their product portfolio, current
strategic interests, key financial information, legal issues, SWOT analysis and analyst
overview to study and sustain the market environment
Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the
field along with new product launches, comparative financial studies and recent
developments in the market by the major companies
An executive summary, abridging the entire report in such a way that decision-making
personnel can rapidly become acquainted with background information, concise analysis
and main conclusions
Expertly devised analyst overview along with Investment opportunities to provide both
individuals and organizations a strong financial foothold in the market
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Asia Pacific Instant Coffee Market was worth USD 4.64 billion in 2016 and estimated to be growing at a CAGR of 6.1%, to reach USD 6.24 billion by 2021.

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