Instant Beverage Premixes Market

Instant Beverage Premixes Market - Global Industry
Insights, Trends, Outlook and Opportunity Analysis,
2018-2026
As the name suggests, instant beverage premixes are drinks that can easily be
prepared usually by adding water. These premixes are available in various forms
such as paste, powder, and granular. Owing to benefits offered by instant beverage
premixes, adoption rate of these drinks is increasing substantially. For instance,
ginger tea premix are rich in anti-oxidants and offers weight reduction and lowering
the risk of heart disease.
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The corporate sector is the largest consumer segment in the market for instant
beverage premixes. This is owing to time saving and easy preparation of these
remixes, as people do not the time for preparing conventional drinks such as tea or
coffee. According to US Bureau of Labor Statistics, the employed populace in the
U.S. was 154.43 million in January 2018, which was 152.07 million in January 2017.
This is another factor boosting the overall instant beverage premixes market growth.
However, stringent government regulations for ingredient approval in these premixes
is expected to hinder growth of the market of instant beverage premixes. For
instance, in 2017, Bestherbs Coffee LLC, a U.S.-based company, recalled its instant
coffee product ‘Kopi Jantan Tradisional’ as FDA confirmed that it contained
desmethyl carbodenafil, which is similar to the active ingredient in Viagra. This
expected to be a major restraining factor for growth of the market.
Instant coffee premix segment dominated the instant beverage premix market in
2016. This is owing to coffee being the preferred drink in the world. According to
International Coffee Organization, the consumption of coffee was 155.1 million bags
in 2016–2017, which is expected to increase up to 157.6 million bags in 2017–2018.
Moreover, players in the market are focusing on launching instant coffee premixes,
which is further expected to aid in growth of the market. For instance, in 2015, Tata
Global Beverages Limited entered into instant coffee business through the launch of
Tata Coffee Grand.
Online stores segment is projected to exhibit high growth over the forecast period.
This growth is attributed to increasing inclination of consumers towards online
shopping, owing to high availability of options, discounts, home delivery, and others.
Therefore, major players are focusing on collaborating with online shopping stores to
enhance their businesses and consumer base. For instance, in 2016, Nestle India
partnered with Snapdeal for the distribution of its new Nescafé Sunrise Insta-Filter
product.
Global Instant Beverage Premixes Market Outlook
Asia Pacific is expected to be the largest market in the instant beverage premixes
over the forecast period. India and China are projected to be the growth engines in
the region. This is due to traditional inclination of the populace towards coffee and
increasing number of manufacturers setting up production facilities in the region.
According to the government of India, among the total consumption of coffee, instant
coffee comprises 57%. Moreover, in 2016, Nestle India launched Nescafe Sunrise
Insta-Filter, to expand their business in the Indian coffee market. This product offers
the taste of filter coffee with a convenience of an instant coffee. In 2017, Tata Coffee
Limited, subsidiary of Tata Group, announced to set up an instant coffee plant in
Vietnam with a capacity of 5,000 metric tons per annum. This has resulted in growth
of the instant coffee segment in Asia Pacific, further driving growth of the instant
beverage premixes market.
Europe is expected to be the second largest region in terms of revenue growth in the
global instant beverage premixes market, owing to rampant increase in consumption
of instant tea and coffee in this region. According to Coherent Market Insights,
Russia is one of the biggest tea markets around 88% of the Russians consuming
tea. This is further resulting in rise in number of instant tea premix consumers in
Russia and thereby, significantly contributing to growth of the Europe instant
beverage premix market.
North America is projected to exhibit significant growth in the instant beverage
premixes market, owing to increasing working population and presence of major
market players in this region. Major players in this region are focusing on expanding
their business in the emerging countries of Asia Pacific and Africa. For Instance, in
2017, The Kraft Heinz Co. entered into an agreement with Suntory Beverage & Food
Ltd. — a Kotobuki Realty company — to acquire its instant coffee business and
Cerebos food business in New Zealand and Australia. Moreover, in 2016, Jacobs
Douwe Egberts BV — a Mondelez International company — entered into agreement
to acquire Super Group’s instant food and beverage firm for US$ 1.09 billion.
Major players in the market are focusing on launching new products in the market, in
order to enhance their product portfolios and maintain their positon in the competitive
market. For instance, in 2016, Frutarom Industries Ltd. launched NutraT, an instant
drink powder, which includes CocoaT, OliveT, CitroT, RosT, and functional
ingredients.
Major players in the instant beverage premixes market include Suntory Beverage &
Food Ltd., The Republic of Tea Inc., Tata Group, Monster Beverage Co., The
Coco-Cola Co., Neel Beverages Pvt. Ltd., Keurig Green Mountain Inc., Starbucks
Corp., Dunkin Brands Group Inc., and PepsiCo Inc.
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Instant beverage premixes market, by product type by form, and by distribution channel. Report includes, global industry insights, trends, outlook and opportunity analysis, 2018-2025

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