Whey Protein Isolates Market

Whey Protein Isolates Market - Size,
Share, Outlook, 2018-2026
Whey protein isolate is produced by separating whey component from milk and it
contains over 85% protein. Whey protein isolate contains essential amino acids, low
lactose levels, and does not contain fats and carbohydrates. It is easily digestible and
provides health benefits such as promoting muscle growth, lowering blood pressure,
aiding in weight reduction, and reduction of symptoms of depression and stress. Whey
protein isolates are used in various applications such as nutritional supplements,
cereals, pharmaceutical tablets, infant formula, ice cream, juices, bakery, and snack
products.
Market Dynamics
Growing health concerns among consumers about health and benefits of consuming
whey proteins such as lowering cholesterol, boosting immunity, and reducing
cardiovascular risks is driving growth of the whey protein isolates market size. Rising
obesity rate is propelling demand for whey protein isolates as it aids in weight reduction
by improving metabolism and helps in reducing fat tissue. According to World Health
Organization, 39% of the population aged above 10 were obese in 2016 worldwide.
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Furthermore, consumption of functional food and beverages is fuelling demand for
nutraceutical ingredients such as whey protein isolates. According to Coherent Market
Insights’ study, global nutraceutical ingredients’ market was valued at US$ 30.57 billion
in 2016 and is expected to reach to US$ 57.46 billion by 2025. Manufacturers are
launching various products containing whey protein isolates to cater to rising consumer
demand. For instance, in November 2017, Mopro Nutrition launched Greek yoghurt of
whole milk infused with whey protein isolate. Whey protein isolates are commonly
consumed by athletes and body builders as it provides bioactive peptides, leucine and
others, which aid in boosting workout performance and aid in building lean muscles.
According to Coherent Market Insights’ study, global sports nutrition market is estimated
to reach US$ 48.87 billion by 2025, at a CAGR of 6.64% during the forecast period of
2017 to 2025.
However, high manufacturing cost of whey protein isolate is hindering growth of the
global whey protein market over the forecast period.
Market Outlook
North America held a significant market share in the global whey protein market in
2017. This is attributed to growing demand for health supplements, owing to rising
health concern in the region. For instance, according to the Canadian Community
Health Survey on Nutrition, Government of Canada, 45.6% of the people aged one year
and older used at least one nutritional supplement in 2015 in Canada. The U.S. is major
growth contributor to the whey protein market in North America. According to the
Council for Responsible Nutrition, a trade association of the dietary supplement and
functional food industry, 68% people consumed dietary supplements in the U.S in 2015.
Furthermore, 19% people consumed sports nutrition and weight management products
in 2014, which increased to 25% in 2015 in the U.S. according to the data provided by
Council for Responsible Nutrition. Moreover, protein was the most consumed sports
nutrition and weight management product in 2015 in the U.S. according to the Council
for Responsible Nutrition.
Asia Pacific whey protein market is witnessing high growth, due to rising demand for
functional food and beverages from countries such as China, Japan, South Korea, and
India. According to the Agriculture and Agri-Food Canada, retail value of functional
packaged food in Japan was US$ 8.5 billion in 2015, which increased by 8% from US
$7.8 billion in 2010. Manufacturers are launching new whey protein products in this
region to cater to increasing demand for functional food and beverages. For instance, in
February 2018, Parag Milk Foods launched whey protein brand, Avvataar Absolute
whey protein, in India. According to Coherent Market Insights’ study, Asia Pacific was
dominant region in the global nutraceutical ingredients market in 2016 with a share of
36.19%. This, is turn, is driving growth of whey market in Asia Pacific.
Key Players and Business Strategies
Key players operating in the global whey protein isolate market include Glanbia
Nutritionals, Inc., MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc., Davisco
Foods International, Inc., Sports Nutrition Technology, AMCO Proteins, Clover Fonterra
Ingredients Proprietary Limited, Agropur MSI, LLC, Arla Foods Ingredients amba, and
Milk Specialties Global.
Players operating in the global whey protein isolates market are launching new
formulations to increase their product portfolio and expand business. For instance, in
April 2018, Kaged Muscle launched MicroPure Whey Protein Isolate. In February 2018,
Glanbia Nutritionals launched BevEdge Whey Protein isolate A-220Win for citrus and
berry flavored and high acid containing protein powder drink mixes. Furthermore, in
December 2013, BiPro USA launched whey protein isolate in chocolate and French
vanilla flavor.
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The research report on Whey Protein Isolates Market is segmented by end-use industry (Food and Beverages, Pharmaceutical, and Others), and by Geography - Size, Share, Outlook, and Opportunity Analysis, 2018-2025